There are thousands of domain names that expire every day and here is your chance to grab these domain names that can benefit your business in the future. Nevertheless, before we dive into the expired domains SEO buying guide, let us take a moment to learn a little bit more about expired domains and their value.
The term “expired domain names” is used to describe domain names that have expired because they have not been renewed since they were created. Many people forget to renew their domains and do not have enough money to do so. However, domain registrars still give users 30 days extension period in which they are able to renew their domain names.
In spite of this, if someone doesn’t renew a domain within this 30-day period of time, the domain will still be listed on various platforms as an expired domain if it is not renewed within this 30-day period of time. Then, people start bidding on these domain names, and the highest bidder is granted the right to own that domain name.
Bloggers and webmasters need to be aware of the importance of expired domains as a means of keeping their websites up-to-date.
Here is a complete guide on expired domains that will help you choose the perfect expired domain SEO for your business.
Why You Should Buy A SEO Expired Domain For Business?
Expired domains names for SEO are bought and used for a variety of reasons by people around the world. Here are some of the top reasons why you should buy expired domain names rather than booking a new domain name:
1- Facilitates the passing of link juice
The easiest and best way to transfer all the authority and link juice from one website to another is by using this method. The majority of people do this by simply buying an expired domain and simply 301 redirecting it to the main website of their business. Thus, all the backlinks from the expired domain will now start pointing to the main site, which will increase the authority and ranking of the new and main site as well as the authority and ranking of the expired domain.
I will make this easier for you to understand by giving you an example. Let’s say you’ve purchased a domain name that is already backed up by tons of high authority backlinks from sites like Forbes, TechCrunch, and Search Engine Journal. Therefore, by redirecting that domain to your website, you will be able to receive all the link juice from these websites.
2- Improves your organic ranking quickly
Expired domains can be used in a variety of profitable ways, including building authority websites. The process involves buying expired domains which have quality backlinks, then building a website around those domains. Then, by doing this, you will be able to get quick rankings by utilizing the past authority and reputation of the expired domain.
As a business, some people also do this by building authority sites with these domains and then later selling those sites for a higher price based on the value of the domains. The best thing you can do if you have recently purchased an expired domain is to create an authority website or a niche website using the domain name.
3- Creates a PBN for you
PBN stands for a private blog network, and it refers to a network of blogs. It is possible to create a PBN on your own by buying a collection of expired domains and creating several websites on them. After that, you can start accepting sponsored guest posts or advertisements on your blog so that you can earn money from it. As PBNs already have authority, you can easily generate traffic from them since they already have authority. It is, however, recommended that you do not sell links on your website since these practices are in violation of Google’s guidelines.
4- Provides the ability to flip domains
People do domain investing to make money. Domain flipping is a business where people purchase expired domains and then sell them for a premium price, the business is called “domain flipping”. Let us say for example that you buy an expired domain at $50 and after some time, you decide to sell it at $150. As you can see, you have made a profit of $100 in this case.
Experts Tips to know Before Buying SEO Expired Domain
The next thing we are going to look at is what you should take into consideration before you purchase expired domains from any marketplace. In my opinion, it is very important to know this because some people only publish the good parameters of a domain while hiding the bad ones.
So, it’s important to do research before choosing any expired domain name.
1- Verify the domain authority
Before buying an expired domain, it is very important to check the domain authority of the domain. Two major metrics that are used to determine the quality of an expired domain are the Domain Authority (DA) and the Page Authority (PA). To find these metrics, you can use Moz’s Open Site Explorer which was developed by Moz in order for you to find them.
2- Check that Google AdSense has not been banned
It is important that if you are planning on building an authority website over an expired domain, that you double check that the domain has not been banned by Google AdSense. This is very important because if the domain has been banned by Google AdSense, then you will be losing one source of income. I know that a lot of people are saying that AdSense is the main source of income for a lot of websites, but that is not true at all.
If you want to check whether a domain has been banned from AdSense or not, you can use the AdSense Checker tool which can tell you whether the domain has been banned. The tool asks you to enter the domain name, and if the domain name is not banned, the tool will tell you if it is blocked.
3- Review historical data
By checking the historical data of expired domains, you will be able to know if the domain has been spammed in the past or not. There is also a possibility that you can find out what kind of website was built on the domain name before it expired. If you want to check historical information, you can use Wayback Machine to do so. The only thing you need to do is to type your domain in the available box and click on the submit button.
The whole history of the domain name is now displayed on the page, and you can click on any of the years and months to get an idea of what kind of website has been built in the past using that domain name.
4- Review the backlink profile
Backlinks are one of the primary reasons why people buy expired domains because they want to reap the benefits of that “link juice”. As a result, every expired domain buyer should check the backlinks of the domain they are considering purchasing.
This is where Ahrefs comes into play, it is one of the best SEO tools that provides you with an in-depth analysis of your backlinks. To check the backlink profile of an expired domain, simply use the free Ahrefs’ Backlink Checker which can be found on Ahrefs’ website.
If you want to check for spammy links on your site, you need to check links from low authority sites or links from low authority domains. It would be better if you immediately dropped the plans to purchase a domain name if these types of backlinks were found.
5- Verify the trademarks
As a buyer, you must make sure that you check the trademarks of the domain name before you purchase it, since you may be purchasing a business domain name that has been mistakenly dropped or expired. Trademark infringement is very crucial.
6- Check Number Drops
The number of times a domain name has expired or dropped before it is available for purchase again is a good indication of its marketability. If you want to check if a domain has been dropped, you can use Whois DomainTools.
It is recommended that you choose a domain name that has been dropped very little over the years; however, if you want to purchase a domain name with a higher number of drops, then you must do a lot of research, such as checking historical data, before making your purchase.
Ways To Choose An SEO Friendly Expired Domain Name
Here are some recommended Tips you need to know for choosing a brand name in Expired Domains that is original and SEO friendly :-
Sould be Short
It has been proven that shorter names rank higher in Google because they are easier to read and understand by the system. Furthermore, it will be easier for potential customers to remember it as well.
I would suggest choosing a name that has two syllables, such as Dropbox or Google, or keep it between 6-12 characters in length. It would be best to have a short name in choosing an expired domain for your business name or at least has a catchy abbreviation if it has more words.
Should Be Simple To Pronounce
Considering an Expired Domain For Business, it should be noted that when choosing a domain, observe that it should be easy to pronounce and should not sound weird and should be relevant and meaningful according to your business aspects. This will also help the potential audience and customers to learn the name of the domain site and easy for them to come on the site whenever they like and explore it more.
Should be Unique
There is less competition in the SERP for brands with unique names. If you choose an expired domain name that has a high level of competition, ranking it can be challenging, so it’s better to choose a more distinctive name.
If you want to make sure that your brand name is unique, you should go to a brand database like WIPO Global in order to check its availability. Another option is to type it into the search engines or social media and see the number of results.
Should Be Memorable
It can be quite difficult to remember URLs, especially when there are so many different TLDs to choose from. Choosing an expired domain name that can be memorable will minimize the amount of effort it takes for people to recall your brand name.
Top Marketplaces To Buy SEO Expired Domains
After knowing what expired domains are and why you can use them to benefit our business, it’s time to know from where you can buy them so that you can utilize them for our business’s benefit. Listed below is a list of some of the most popular websites for purchasing high quality expired domains:
1- SEO Domain Names ( SEODN )
The SEODN.COM ( SEO Domain Names) is a marketplace provides a platform for the purchase of premium vetted expired domain names. It is worth mentioning this brand. There are hundreds of high-quality SEO domains available on SEODN, so you are sure to find the most comprehensive collection on the web. There is meticulous inspection of each domain for quality and power before it is listed to ensure that only the finest domains are offered for sale.
DR, RD, DA, PA, TF, CF and Backlinks are just some of the metrics that are measured by various SEO tools, including Ahrefs, Moz, and Majestic SEO, among others, including DR, RD, DA, PA, TF, CF and Backlinks.
Upon entering their marketplace, all domains are checked for backlink profiles, anchor text profiles, spammy backlinks, and Wayback checks so that all of the hard work is already done for you when it comes to the domain review process. As part of Team’s customized approach to selling domains, They are available to answer any questions or queries regarding any of the domains they are selling directly to you.
3- Expired Domains
You will find thousands of expired domains listed every single day at Expired Domains. This website is one of the largest marketplaces for expired domains that allows buyers to purchase domains at various prices.
A variety of filters are also available, including words, lengths, and TLDs. The domain name you want can be registered with any TLD (Top Level Domain), which includes .com, .net, as well as country extensions such as .ac or .ae.
4- GoDaddy
As most people have used GoDaddy once in their life, it doesn’t require any introduction, since many people have already had experience with it. The marketplace is one of the most popular and largest marketplaces to buy expired domain names. “GoDaddy Auctions” is a dedicated platform that provides a dedicated platform for expired domains.
Conclusion
Expiring domains can be used in a variety of ways, and the above guide will help you figure out what works best for you. It will also be easier for you to find good and profitable expired domain names SEO For your business.